Tuesday, June 14, 2011

Why MLM?

I have had my Amway MLM business for over 6 years now. Am I successful at it? Not yet, but I will be. However, success to me now means something totally different to when I started my business. Yes, this business concept has a way of changing your goals in life. Look, don't get me wrong, I am still doing it to make money and become filthy stinking rich, but I want to use the money for different things than when I started. But the question still remains, why MLM?


Well, let's answer the reverse first. Why don't people start a MLM business? Well the quick and easy answer is that they don't want to end up with mud on their face. So how do people end up with mud on their face? With the dreaded words, "I told you it wouldn't work." No matter what the prospect says, at the end of the day that is what it all comes down to. I was no different. I mean, I have a degree in Engineering, have done MCSE, MCDBA and a few other courses. I have been working in IT for the last 15 years. So my mindset was: "Why get mud in your face if you can just keep the mud out of it and work as an Engineer". That mindset made me think and really analyse the answer, as the answer to "Why MLM" is also in that answer.

I can't tell you why you should start a MLM business, I can only tell you why I did and maybe inspire you to really think about your future. Let's first state the obvious. From the outside, MLM is not a glamorous business. It is an easy to understand business, but not obvious. MLM takes work and is not a "Get rich quick scheme".
Now let's state the not so obvious. You can become a millionaire within 5 years in this industry. The person below you can make more money than you. MLM is about people, not about YOU! MLM has been around for over 50 years, and is the business of the future (Business of the 21st Century - Robert Kiyosaki). MLM is a lot harder than you think, but it is 100 times more worth it than you can imagine. So why did I make the choice. It starts with the picture you see to the left. I stood at that junction, with the MLM opportunity on the one hand and my JOB on the other. In my JOB, success meant having a pay check at the end of the month and being a slave to someone else's goals and dreams. I knew I would have to work harder to really get ahead in life and the sacrifices needed, and should I perhaps screw up, I would fail, having been retrenched 5 times in my life, I knew it would have meant starting over, again.


On the other hand I had my Amway business. It had the opportunity to really generate a good 'pay check', better than my engineering job. I was in control of my future, not my boss. Success meant helping others succeed. If I screwed up it only meant one more month of work and not looking for a new job. My income was not influenced by a mistake. Failure meant just another way of something not working and not total devastation. So this made me think. The question started to change from "Why MLM" to the statement, "Can I afford not to MLM". It has everything a business needs. It has products, it has people, it pays on time, it has a support structure and you can make serious money. This ended up being the reason I started my Amway MLM business. The nice thing about mud in your face? You can wash it off with, "I am doing something to better my life, what about you". My upline has a great saying: "If the Brave do not lead, the timid will not follow, so be Brave!" - Ken Annandale.

So make your pros and cons list and really understand what MLM can bring to your life. There is more to it than you will ever realise.

Regards
Dirk

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